Dale and Mike ask Ryan to weigh in on the Chase Elliott/Denny Hamlin incident and what he saw during the race. and Mike Davis fresh out of victory lane to discuss how he celebrated and what the win meant to him. and JR Motorsports.Ģ023 Coca-Cola 600 winner Ryan Blaney joins Dale Earnhardt Jr. In part two, Joe details his journey back into the Earnhardt inner circle, this time through Dale Jr. The episode explains Joe’s departure from Dale Sr.'s enterprise and his early involvement with e-commerce through. He also explained the importance of not only working with large distributors and outlets but also directly with smaller vendors and collectors. Joe fills listeners in on how he and the Earnhardt team created some of the most iconic racing souvenirs of all time, including the Winston 25th Anniversary and the 1996 Olympics diecasts. Before Joe knew it, he was moving into Dale Sr.’s lake house and taking over a racing empire. After spending years in the banking and garment industries, Mattes was connected with Dale Earnhardt Sr. Kelley Earnhardt Miller is back for another installment of the Business of Motorsports as she and co-host Mike Davis sit down with JR Motorsports’ Senior Vice President of Business and Strategy Joe Mattes. To learn more about listener data and our privacy practices visit: The interview also gives insight into some of the most memorable Earnhardt-related merchandising and how it all came to be.

The 2007 announcement and merchandise campaign would go on to be one of the biggest retail successes in auto racing history, and ultimately it was carried out by a handful of people. The conversation covers what was considered one of the best-kept secrets in NASCAR history, as many merchandise vendors were involved but the news of Dale Jr.’s team switch somehow remained sealed. Joe highlights how he came to work at JR Motorsports and the planning that went behind the announcement of Dale Jr.’s departure from DEI. in 2007, Kelley knew she wanted to work with Joe on setting up the branding and marketing for the new endeavor. As Kelley Earnhardt Miller’s conversation with Joe Mattes continues, she and co-host Mike Davis ask him about his time spent between Earnhardt-related companies, where he ended up working for the superstore.

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